In Indonesia (and the world of course)
Instagram and Snapchat have become passports for us to be "accepted"
socially. We display images, change colors, add filters, dissect ourselves to
be images that we want people to see. Rainbow presentation that can alienate,
the way we look at ourselves already depends on how much "likes" we
can get ot how many of "our followers". On the other side, Instagram
and other social media platforms are tools that can be positive, a creative
machine for creating our more artistic personalities, more boldy than we dare
to show in daily life. In social media there are artistic projections that will
make Picasso smile, " Art is a lie that makes us
realize truth at least the truth that is given us to understand". A
"True Colors" feels likes in Phil Collins’s song, captivating stories
about individual choices.
Inspired by that paradox, Niion as a brand choose
to experimenting with our new series of bag. Throughout the history of our
brand, Niion has always been created as an embodiment of the "young "
and "fun" but we found it would be more fun if you could personalized
yourself through our bags. The "See-through" series is the concept from
Niion where through our bags, the "Personality Show" aspect that you
have familiar through social media can resonate in real life. You can put your
favorite cigarettes, beloved books, everyday paraphernalia and make the
passerby guessing your personality and how you live a life through our new transparent
application design. Found in a waist bag, in a laptop bag, in a backpack; a
transparent design will shape the image of who you are: your old pal will be
surprised when they "peeping" your bag, Strangers probably be intrigued
and buy you a drink to get know you more, and your potential soulmate will be amused
to see his/her favorite music cd inside your bag.